1873
Founded in Golden
Adolph Coors, a German immigrant, partnered with Jacob Schueler to open the Golden Brewery along Clear Creek in Golden, Colorado.
Brewed in
THE ROCKIES
SINCE 1873
An unofficial fan tribute to the legend from Golden, Colorado — the brewery that built America's banquet beer one cold lager at a time.
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1873
Year founded
5%
Banquet ABV
100%
Rocky Mountain water
150+
Years brewing
A Family Legacy
From Immigrant Dream
to American Icon
In 1873, a young Prussian immigrant named Adolph Coors arrived in Golden, Colorado, and converted an abandoned tannery into a brewery. He bet everything on the pure water flowing down from the Rocky Mountains — and that bet built one of the world's most recognized beer brands.
Five generations later, the original brewery still stands on Clear Creek and remains the largest single-site brewery on the planet, producing tens of millions of barrels a year while keeping the same cold-lager process Adolph perfected over a century ago.
Did You Know?
The Coors Timeline
1880
Going It Alone
Adolph bought out Schueler and made Coors a wholly family-owned operation — a tradition that lasted more than a century.
1933
Surviving Prohibition
Coors weathered 13 dry years by selling malted milk, near-beer, and porcelain. The porcelain division eventually became CoorsTek.
1959
The Aluminum Can
Coors introduced the first all-aluminum, two-piece beverage can and pioneered a recycling program that paid drinkers to return them.
1978
Banquet Beer Legend
The nickname 'Banquet Beer' dates to the 1930s, when Golden miners gathered for celebratory feasts fueled by Coors.
2005
Molson Coors
Coors Brewing Company merged with Molson of Canada to form Molson Coors Brewing Company, now one of the largest brewers on Earth.
Cold from the Source
How Coors is Brewed
01
Rocky Mountain Water
Cold, clean water sourced from Colorado's high country forms the foundation of every batch.
02
Moravian Barley
A proprietary high-country two-row barley grown by partner farmers gives Coors its crisp, clean character.
03
Cold Lagering
Slow fermentation at near-freezing temperatures locks in the smooth, refreshing finish drinkers love.
04
Born-On Freshness
Every can and bottle is stamped with a born-on date — a Coors hallmark since the 1980s.
Banquet
The 5% ABV original lager. Slightly sweet, crisp, and bottled in the iconic stubby brown bottle.
Light
Launched in 1978, Coors Light — the "Silver Bullet" — uses cold-activated cans that turn the mountains blue when ice-cold.
Edge
Coors Edge is a flavorful non-alcoholic brew giving fans the Rocky Mountain refreshment any time of day.
"Brew the finest beer possible."
— Adolph Coors, 1873
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Get in Touch
Questions about this fan site, spotted a fact we missed, or just want to chat about your favorite banquet brew? Send us a note — we read every email.
dannski@gmail.comFor any questions regarding the site